International Foodservice Distributors Association
July 21, 2018
Full Time - Experienced
Meetings/Expositions/Events, Membership, Sales
4 Year Degree
The Director, Business Development & Expositions manages association business development activities which cover all sponsorship, trade show exhibits, allied membership and revenue partnerships across IFDA platforms.
Responsible for leading, managing and execution of exhibit and sponsorship sales for IFDA events/programs
Manage IFDA’s Distribution Solutions Conference Expo Floor/Sponsorships
Lead sponsorship program and work with sponsors on equipment procurement/coordination for IFDA’s Truck Driving Championship
Manage IFDA Allied/Associate Member Program and,
Help facilitate Industry Relations Committee/Council participation and management.
Additional Responsibilities and Duties:
Exhibit & Sponsorship Sales
Lead all aspects of event specific sponsor sales and development for IFDA Partners Executive Forum, Distribution Solutions Conference, SMart Conference, Truck Driving Championship and other events/meetings as needed/required
Prospecting, pipeline management, sales calls/visits, closing and account management/customer service and survey evaluations of current/prospective exhibitors, sponsors and allied members
Manage IFDA Elite, Select and event specific sponsor program sales, execution and communication
Develop, sell, manage and execute event specific à la carte sponsorship programs and opportunities
Align business development opportunities with Association/Industry strategic priorities and collaborate with internal/external stakeholders to promote opportunities
Collaborate with Directors of meetings, education/programming and VP of Industry Relations on event future site selection processes, sponsor recognition, fulfillment and related programs
Collaborate with association vendors on non-dues revenue generation, event sponsorships and expo execution and,
Manage and oversee web site development/marketing/sales portion specific to IFDA Sponsorships and Exhibits.
Distribution Solutions Conference Expo Floor/Sponsorships
Develop and manage exhibit sales, booth assignments, booth moves, floor plan changes, customer service issues, payment rules and regulations
Develop exhibit floor plan layout to maximize sales/Expo experience
Manage the development of exhibit sales prospect list (in consultation with VP, Industry Relations), qualification, source tracking marketing efforts
Manage and oversee exhibit space allocation and selection process for exhibitions.
Lead customer service experience for all supplier members
Manage on-site exhibit sales and exhibitor customer service
Create and distribute weekly sales reports
Oversee ancillary exhibitor services and,
Manage all aspects of sponsorship sales, fulfillment, execution and satisfaction/evaluations.
Allied/Associate Member Program
Responsible for the recruitment, retention, related billing cycle execution processes and value creation and delivery to IFDA allied membership segment.
Industry Relations Committee
Actively engage/participate in planning/supplier/exhibitor committees and task forces and,
Leverage member committee contacts for sponsor/exhibitor/allied member leads.
Attend and prospect allied industry trade shows
Visit with prospective members, sponsors, and exhibitors
Actively monitor, research and stay abreast of innovative developments that could benefit the industry
Attend meeting and exhibition industry meetings and events and,
Other duties as assigned/needed.
No direct supervisory responsibility but works with administrative support staff and manage various vendors for the successful running of the Distribution Solutions Conference and overall sponsorship fulfillment.
Knowledge, Skills and Abilities Required:
Ability to establish priorities, work independently, and proceed with objectives and without supervision.
Proven ability to recognize industry change and deliver recommended strategies for new business opportunities.
Knowledge of iMIS, EXPOCAD and general knowledge of Microsoft Office.
Excellent negotiation skills, proven track record of successfully pitching for new business.
Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels.
Ability to work collaboratively with many different internal and external constituencies.
Education and Experience Requirements:
Bachelor’s degree is required and CEM, CAE and/or CMP certification is preferred.
10+ years in sales, marketing and operations, preferably the last 5 years in trade show and conference sales and operations, marketing and management; experience with a growing trade show.
Proven track record of increasing revenue through managing sales pipeline and lead generation.
Proven record of accomplishments in delivering quantifiable impact to the bottom line.
Demonstrated experience in identifying value creation opportunities and executing on a plan to ensure the value is capitalized on.
Some overnight travel (up to 25%) by land and/or air. Overnight travel for site visits, prospecting trips, events and conferences may last up to 8 consecutive nights.
To be considered for this position please send cover letter, resume and salary requirements to firstname.lastname@example.org. No phone calls please.
Additional Salary Information: IFDA offers a competitive salary and an excellent benefits package, 401(k) and profit sharing and a pleasant work environment. Please include salary requirements in cover letter.
Internal Number: 312
About International Foodservice Distributors Association
The International Foodservice Distributors Association is a trade organization comprised of foodservice distributors serving foodservice operations throughout the U.S., Canada, and many other countries.
Our Mission: IFDA provides leadership and action on industry issues most important to our members' success.
Our Vision: To be the place where industry leaders address the industry's biggest challenges and opportunities.
IFDA continues to work diligently to advance the interests of foodservice distributors through government relations, industry relations, education, and research. We exist to help our members succeed!
We are located in McLean, VA and have a dedicated staff of 17 working in a professional environment. Visit www.ifdaonline.org for more information about IFDA.