This is a professional position on the Brand and Engagement team responsible for enhancing the user experience for the American Counseling Association’s public websites. The primary function of this position is to champion the organization’s web governance plan and to advocate for the digital visitor’s experience and perspective – in order to provide a superior, personalized experience for members and customers. This position reports to the Brand and Engagement Leader.
RESPONSIBILITIES – Web Governance
Inform, implement, and enforce the organization’s web governance plan, ensuring decisions are based on the plan, while educating and supporting colleagues throughout the organization about the plan.
Actively manage, throughout their lifecycle, all websites.
Ensure quality is maintained and measured; and used to inform design and usability to meet visitor expectations.
Proactively ensure training and tools are provided to accomplish the goals of the websites and visitor experience.
Advocate for best solutions to meet needs, when audits should be conducted, upgrades made.
RESPONSIBLITIES – Web Project Management
Oversee the day to day operations of the site(s) including content, features, site architecture, brand design, security, and metadata.
Serve as a contact for website vendors; ensuring technological work is done timely, high quality, tested, and on budget.
Monitor and analyze performance of audience segmentation campaigns and tests to inform strategic decisions and identify opportunities for impactful content optimization and personalization
Review project requests for new pages, site sections, additions, or changes to ensure best practices are utilized.
Optimize web content for SEO based on site analytics and goals; prepare training and tools for digital editors to optimize SEO.
Work throughout the organization with the digital editors, to train and prepare comprehensive training documents and tip sheets as needed.
Perform all responsibilities of digital editors in the areas of the site where no other editor is assigned, or a backfill is needed.
Establish style guidelines on the web based on ACA brand style guidelines both visual and copy, and including all components of the webpage templates (use of headers, content blocks, etc).
Create and update web content as needed by the Brand and Engagement team.
Set the guidelines for how to manage content displayed on the sites homepage and primary landing pages.
Experience working with external vendors for web development, API integration, e-commerce, automation and other functionality.
Experience in UX/UI testing, design/redesign, optimization and implementation based on data and analytics.
Ability to recommend and create A/B or multivariate tests to improve user experience and conversion rates.
High level knowledge in Google Analytics, including strategy, implementation, validation and custom reporting, specifically to establish and track goals and conversions.
Ability to manage projects from strategy to implementation closely adhering to timelines, and clearly and effectively communicating and reporting with technical and non-technical team members.
Experience overseeing a website audit, update and reorganization of all content.
Have an understanding of website best practices, emerging digital trends, user experience, and SEO.
Experience working with content management systems.
Strong written communications skills, including demonstrated experience writing for the web.
Minimum of four years related experience. BS/BA degree preferred.
Excellent organizational skills and the ability to manage multiple projects while meeting scheduled deadlines.
Be detail oriented.
Able to communicate solutions to complex problems both visually and verbally.
Ability to work under pressure.
An Equal Opportunity/Affirmative Action/Pro Disabled and Veteran Employer
At ACA, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other protected status designated by federal, state or local law.
About American Counseling Association
The American Counseling Association (ACA) is the world’s largest organization representing professional counselors in various practice settings. Our vision: Every person has access to quality professional counseling to thrive. Our mission: Promote the professional development of counselors, advocate for the profession, and ensure ethical, culturally-inclusive practice. Our values: Diversity, Equity & Inclusion, Integrity, Proactive Leadership, Professional Community & Relationships, Scientific Practice & Knowledge, Social Justice & Empowerment.
All American Counseling Association team members are encouraged, supported, and expected to demonstrate The Way We Work Values: Be Flexible, Be Creative, Be Empowered, Be Inquisitive, Be Collaborative and Be Respectful.