The Exhibit Sales Coordinator is responsible for Exhibitor Sales at Solar Power International and other Solar Power Events. As an organizational team member, they contribute to the implementation of SETS strategic goals and objectives and uses sound judgment to plan and accomplish goals.
This position is part of the SETS Sales teams, which are responsible for all activities related to revenue producing opportunities, operational planning for SETS events that involve the exhibit tradeshow floor, exhibitors and sponsorships. As part of a dynamic team, this coordinator position is responsible for significant revenue goals on existing events as well as new strategic sales opportunities and events. This coordinator will also manage a number of independent projects as assigned and will be required to report out on sales numbers with specific projects.
Essential Functions/Major Responsibilities: To be successful in this position, the candidate must be able to perform each essential duty and responsibility satisfactorily. In additional to other duties assigned to meet business needs and organizational objectives.
The Exhibit Sales & Sponsorship Coordinator will be responsible for:
Create impeccable customer relationships, including identifying customer needs and respond creatively, listening to information, asking questions and applying knowledge to determine solutions.
Sales lead on assigned Solar Power Events. Responsible for managing sales budget, sales goals and all sales logistics associated with the event pre-show, on-site and post-show.
Develop prospecting opportunities by researching and/or analyzing solar industry segments and competing/complimentary events.
Collaborate with the sales and marketing team to develop a comprehensive sales and marketing plan for each assigned Solar Power Event, including development of promotional material and messaging.
Provide sales support for new growth initiatives as needed.
Campaigns to include phone calls, email, social media and industry tradeshow prospecting
Assist with exhibitor registration system CDS and MYS set up and testing, exhibitor portals
Assist the Director of Sales with Exhibitor Council program development including design, vendor recruitment and training, session shaping, and processing.
Manage and work with appropriate staff to evaluate all events, ensuring continual improvement and quality customer service.
Provide accurate and timely reporting.
Responsible for assisting payment collections on exhibits, sponsorships and meeting rooms in a timely manner. Ensure all collections complete 30 days prior to exhibitor move-in. work closely it finance team, on SETS assigned shows to also include SPI.
Provide outstanding customer service support with rebooking of current exhibitors and sponsors.
Assist with processing of all exhibitor and sponsor contracts, invoicing and confirmation of payment.
Manage collection, cancellation, changes and tracking payment process in relation to all exhibitors in the assigned territory.
Assist with onsite exhibitor and sponsor sales, service and support at all SETS events and possibly others as needed.
Lead sponsorship sales on the assigned Solar Power Events including sales outreach, proposal, contracting and post show thank you follow ups
Assist with closing sponsorship sales for SPI including sales outreach, proposal, contracting and post show thank you follow ups
Work and align within the sponsorship sales budget including both revenue and expenses.
Experience & Competencies:
Bachelor’s degree and at least 3 years meeting and event experience or 5+ years combined equivalent of work experience and education required.
Exposure to associations or related service business.
At least 3 years of experience coordinating and scheduling multiple events simultaneously.
Self-motivated and pro-active team leader with experience developing ways of accomplishing goals with little or no supervision.
Experience handling high-volume, production-based projects, including prioritizing, organizing and tracking details, effectively managing deadlines and multiple priorities.
Demonstrates effective leadership, management, and mentoring skills. Committed to strong relationships and quality service to internal team members and external clients and partners.
Willingness to learn and look for ways to improve processes to achieve greater efficiency in pre, during, and post planning phases. This involves taking the initiative to try new approaches and trusting one’s own professional judgment.
Ability to remain focused and be effective during program event setbacks. Must be able to juggle the demands of customers, vendors, and team members while remaining calm. This means knowing how to prioritize both in the office and on-site at event functions despite on-going interruptions. It is critical to be open to feedback in order to improve future performance.
Demonstrate ability to communicate clearly, concisely, and effectively to express information in both written and oral context with internal customers, attendees, team members, and vendors.
Accomplished problem solver with superior analytical skills.
Strong writing skills and a proven track record of developing professional and effective communications.
Intermediate level skill in Microsoft Excel, PowerPoint and Word.
Preferred Qualifications and Experience
Professional designation (i.e., CMP, CEM), or advanced degree.
Knowledge of information systems, including association databases, floorplan design software, web design and programming, data collection and analysis, and/or formal report development.
Experience with event marketing and/or sales operational tasks including advertising, market development, attendee acquisition, research, outreach, content development, analysis, etc.
Experience with strategic planning process for all meetings and events to ensure continual improvement and quality customer service.
Additional Salary Information: Based on experience
About Solar Energy Trade Shows
Solar Energy Trade Shows, LLC (SETS) is the management company formed by Solar Energy Industries Association (SEIA) and Smart Electric Power Alliance (SEPA) to raise the bar for solar energy trade events. SETS plays a pivotal role in supporting the rapid growth of the U.S. solar industry, significant job creation, and increased energy independence. With fresh ideas and a clear vision for advancing the industry, SETS brings a focused approach to the industry's premier events. Proceeds from these events are invested in the continued growth of the U.S. solar energy market through SEIA's and SEPA's research and education activities, as well as SEIA's advocacy, research and communications efforts.