The Director of Marketing is responsible for all activities related to conceptualizing and implementing market strategy and achieving marketing targets. Specific responsibilities include business and market development; market research and planning; strategic direction for promotion and advertising of AHP content and events; coordination with membership and sponsorship to ensure successful member recruitment and retention; and hiring and directing the day-to-day activities of marketing staff.
Principal Duties:
In conjunction with the Membership, Research and Insights, and Education teams, develops the annual marketing plan and the strategies, tactics and resources necessary to achieve Association goals
Provides leadership and/or supports the design, development, and implementation of events, products and membership campaigns
Develops and maintains prospective partner and competitor analysis
Develops and implements member personas and member journeys, and accompanying messaging and campaigns
Partners with Membership on the integrity of the membership database
Creates a marketing reporting function that can track, measure and analyze performance. Implements continuous improvement
Ensures all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources
Provides input and supports sponsorship and partnership arrangements
Collaborates with internal and vendor PR and GR/advocacy team to build AHP plan
Provides marketing skills and expertise to the Association by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics
Responsible for selecting, managing, training and evaluating all employees in the Marketing department
Travel of up to 15%, consisting of event attendance and support
Secondary Duties:
Participates fully in professional societies and activities related to the health care and philanthropy industries in general and the marketing profession in particular
Training/Certifications:
Bachelor’s degree in business, marketing or a related discipline
A minimum of 10 years of experience and a demonstrated track record of accomplishments in marketing, planning and communications
Essential Skills/Knowledge:
Marketing experience across all channels
Business acumen
Personal effectiveness/credibility in presentation and communications
Essential Competencies & Behaviors:
Demonstrative abilities in collaborative team building and consensus
Ability to maintain good rapport with all departments
Energetic, forward-thinking and creative individual with high ethical standards and demonstrates a professional image at all times
Ability to cope within a fast-paced work environment
Servant leadership
Strategic thinking
Curiosity and a bias toward continuous learning
Ability to manage multiple projects with minimal supervision
Ability to understand the importance of the position for the success of the business
Demonstrates a willingness to embrace change and adapt strategies as needed
Strong desire to continue to learn and seek out new and exciting content
Demonstrates honor, character, ethical bearing and integrity
