The Associate Director, Center for Workplace Mental Health position is responsible for execution of the Center’s employer outreach and engagement strategy with private purchasers and payors: corporations, health plans, business coalitions and other key healthcare stakeholders.
The position develops content for employers about workplace mental health, including profiles on employer best practices, mental health insurance benefit design, healthcare system delivery, employer trends, and other mental health topics of specific interest to employers. The role is responsible for managing content development for key communication channels, including publications and a website. The Associate Director, Center for Workplace Mental Health position manages initiatives and campaigns for adoption at the workplace, represents the organization externally at employer conferences, meetings and on webinars, and contributes to the overall program operations and activities.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop content for employers about workplace mental health, including profiles on employer best practices, mental health insurance benefit design, healthcare system delivery, employer trends, and other mental health topics of interest to employers.
Research identified topics using scientific research and grey literature.
Write and develop content for employer audiences to increase understanding of complex issues and provide practical strategies employers can implement to improve mental health of their employees.
Facilitate editorial processes, including working with employer corporate communication, Center for Workplace Mental Health Advisory Council, internal and external subject matter experts, and copyediting to deliver polished, professional content for publication in multiple communication channels.
Develop communications and content in multiple formats (web copy, conference presentations, white papers, articles) and channels.
Manage day-to-day production of key communication channels, including website for employers (workplacementalhealth.org) and monthly e-publication, Mental Health Works.
Manage production processes including working cross functionally with IT and Integrated Marketing to produce a monthly publication delivered by email to employers, psychiatrists, and other healthcare purchasing stakeholders.
Manage external vendors and coordinate and manage primary and secondary distribution to subscribers.
Track engagement metrics of Mental Health Works and website, analyze and use findings to continually improve experience of users and value of content to target audience.
Represent the organization externally at employer conferences, meetings and on webinars.
Cultivate relationships among employers and identify leads for engagement and employer best practice profiles.
Develop and deliver presentations on workplace mental health topics to employer audiences at regional and national conferences and webinars.
Occasionally exhibit at conferences to promote program and educational campaigns.
Manage educational campaigns and programs for adoption at the workplace.
Develop and execute educational campaigns employers can deploy in the workplace to reduce stigma, raise awareness about emotional distress, and improve access to care.
Develop and execute promotion and marketing strategies to increase employer adoption of ICU, Right Direction and other educational programs and campaigns, including partnering with employer organizations, leveraging trade and national media, and engaging social media and other communication channels.
Collaborate with employers using educational programs and campaigns to measure impact of program on employee population. Work cross-functionally with the APA research department to ensure that scientific rigor is applied to measurement and analysis of results.
Identify opportunities to develop case studies, publish results in scientific and grey literature, and utilize findings in marketing efforts.
Contribute to overall program operations and activities.
Prepare and review reports for management and boards of directors.
Manage database of contacts and leverage customer relationship software
Plan and manage meetings of the Center Advisory Council, including coordination with APA meetings office and travel agency.
Contribute to preparation of meeting agendas, materials preparation, and meeting notes and follow up activities.
Prepare dashboards and analyze program metrics to measure program impact and progress.
Develop and manage surveys of employers and other purchasers to assess impact of program, needs assessment, provide evaluation to stakeholders.
Other duties as assigned
Master’s degree preferred. Minimum of 3-5 years of project management experience.
The role requires subject matter expertise in private sector healthcare purchasing strategy and employer-sponsored healthcare coverage and delivery.
Public policy expertise is preferred on a range of subjects including mental health and substance use disorders and their treatment and reimbursement and health insurance market issues. Knowledge of relevant health, employment and disability laws is preferred.
Stellar verbal and written communications, strong analytical skills, and proven ability to build relationships with employers and related healthcare purchasing stakeholders.
Ability to engage and work collaboratively with employers and key internal stakeholders to advance the organization’s mission.
Normal demands associated with an office environment.
Ability to work on computer for prolonged periods, communicate with individuals by telephone, e-mail and face to face.
Some travel may be required.
About American Psychiatric Association
American Psychiatric Association (APA) is the world's largest psychiatric organization, with over 38,500 U.S. and international member physicians and 240 employees. Its vision is a society that has available, accessible quality psychiatric diagnosis and treatment. APA has excellent benefits, including medical, dental, 401k, flexible spending accounts, and tuition assistance. The APA is located in Washington, D.C. within walking distance of the L'Enfant Plaza Metro stop.