The American Dental Association is dedicated to promoting the public's health through its initiatives in research, education, advocacy, public awareness and the development of standards.
The Digital Marketing Specialist at ADA Business Innovation Group promotes the service ADA Practice Transitions with the goal of increasing customers. This position activates the company's digital marketing strategy by creating and executing channel plans to increase conversions during each step of the customer journey. This role is responsible for writing, creating and executing content for all digital marketing platforms, which includes email, social media and website/blog. This role measures and analyzes marketing data and results for continuous improvement.
Bachelor's in Marketing, Communications, Advertising, English, Business, or a related field.
A minimum of 3 years of experience in/with multichannel marketing using HubSpot, Marketo, Pardot or a related marketing automation platform, developing digital content including email, social media and website, and managing digital content marketing campaigns. In lieu of a degree, 7 years of experience is required.
Must have experience managing social media channels.
Must have experience creating and executing digital marketing channel plans.
Must have project management.
Must have the ability to work both independently and as part of a team on multiple projects, experience working in small teams and analyze and interpret data.
Must have initiative in solving problems and moving projects forward; strong attention to detail; curiosity to better understand customers and answer business questions.
Must have excellent writing, organizational, project management, and problem-solving skills.
Must have interpersonal and oral communication skills.
Must have expertise in writing for the web, A/B Testing.
Must have knowledge of Google Analytics, Google AdWords, Google Tag Manager, SEO and basic HTML
Must be proficient in Microsoft (Word, Excel and PowerPoint)
Highly Desirable Skills:
Google Analytics certification and/or HubSpot certification
Data visualization to create reports for stakeholders