Marketing Manager

OUR PURPOSE

The Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN) is a not-for-profit membership organization that promotes the health of women and newborns.  Our mission is to empower and support nurses caring for women, newborns, and their families through research, education, and advocacy.

POSITION SUMMARY

Do you excel in creativity and multitasking? Do people describe you as high energy and dynamic? If you seek a marketing and communications opportunity that allows you to collaborate with a variety of individuals and to be a part of an established, successful organization, then our Marketing Manager opportunity is a great match for you! Association of Women’s Health, Obstetric, and Neonatal Nurses is looking for a professional who can take our marketing strategies and implement the tactics that will achieve our goals. This individual will strive to increase utilization of current products, such as AWHONN journals, online education, annual convention, and other offerings, and will promote the value of these services in order to drive AWHONN membership recruitment and retention efforts, and product sales.

DUTIES AND RESPONSIBILITIES

• Use targeted, multichannel communications to create awareness, build engagement and increase revenue in educational product lines.
• Create, update, and evaluate website content to include key words, SEO, analysis, and direction to improve AWHONN’s ranking in organic search results.
• Demonstrate awareness of emerging marketing trends and leverage new marketing tactics as appropriate.
• Write and edit marketing copy, when appropriate, and collaborate with graphic design team for campaign execution.
• Drive brand visibility in key markets and collaborate with AWHONN staff to conduct periodic gap analyses to maximize marketing efforts.
• Manage implementation of website updates such as landing pages, banner ads and content marketing to support marketing campaigns.
• Develop, implement, and improve on marketing operations processes to continually improve efficiency and effectiveness of department.
• Collaborate with AWHONN team members to integrate outreach where appropriate and relevant.
• Responsible for supporting staff or volunteers exhibiting at designated events and, when necessary, staffing the booth.
• Coordinate with marketing team and other stakeholders to plan and develop media outreach and digital marketing.
• Manage AWHONN’s video platform and coordinate efforts among departments.
• Add and manage products in the AWHONN store.
• Support Section & Chapter social media and website needs; oversee and update moderation assignees as leadership changes.
• Responsible for supporting staff or volunteers exhibiting at designated events.
• Perform other duties and responsibilities as assigned.

STAKEHOLDER COMMUNICATION

Interfaces with AWHONN staff and vendors and others outside the organization to obtain and give information. Contacts involve giving and obtaining information to plan and coordinate activities. 

SUPERVISION

The Marketing Manager reports to the Associate Director, Marketing & Communications. This is a tactical role requiring a high degree of creativity, discretion, and latitude.