Manager of Marketing

The Global Cold Chain Alliance (GCCA), a fast paced, growing trade association that serves the global temperature-controlled supply chain industry, is seeking a Manager of Marketing.

We are looking for a deadline driven, proactive, self-motivated, team player, to join our global staff. In this role you will work with your colleagues, as well as a third-party marketing consulting firm, to create and execute marketing campaigns for GCCA’s various programs, services, and events. Tasks will include creating and maintaining the association’s annual marketing calendar, designing and executing marketing plans, drafting marketing messages (print, email, social), and tracking the results of your marketing efforts.

The ideal candidate to join our growing association will be an excellent writer and skilled in project management. They will need to be able to establish and maintain effective, collaborative working relationships with other staff, members and volunteer leadership. This individual will work well under pressure, meet deadlines while making sound decisions, and accommodate shifting priorities. Candidates that are proactive, self-motivated, team players who are detail-oriented, and creative will thrive in our collaborative environment.

RESPONSIBILITIES

• Develop and execute association marketing campaigns
• e-mail campaigns to various audiences within and outside of membership, meeting deadlines, following timelines, and ensuring uniformity of content/messaging.
• Coordinate development of marketing collateral for association programs and membership that align with association brand standards (i.e., promotional flyers, programs, etc.)
• Work closely with membership team to drive member prospecting activities via promotional campaigns and prospect outreach.
• Maintain content and production calendar, keeping up-to-date on all timelines.
• Design and edit graphics for web, social media, and print.
• Coordinate the publication of GCCA’s e-newsletter, including writing articles and vetting member submissions.
• Track email analytics and report on impact and success; research and introduce innovative methods and outlets for member communications.
• Manage vendor relations and budgets for email provider, graphic designers, printers, signage companies, etc. Serves as liaison for outside vendors
• Primary administrator of content management system (CMS), currently Drupal.
• Work with staff to maintain association content strategy and web standards.
• Monitor and report regularly on website analytics.
• Coordinate and execute social media campaigns and ensure alignment with overall marketing campaign and association mission.
• Manage social media editorial calendar and post valuable, shareable content regularly, ensuring association is positioned as an industry leader online.