ASHA’s vision focuses on promoting communication, a basic human right that should be accessible and achievable to all. The Social Media Manager is responsible for planning and implementing ASHA’s social media and online community strategies to help support that vision. The individual in this key position will develop social media management initiatives to engage ASHA members, educate the public, strengthen ASHA's brand and promote ASHA products and services.
Lead the development and maintenance of ASHA’s overall social media strategy.
Maintain and monitor ASHA’s social media policies and guidelines.
Facilitate ASHA’s participation in external social networks (e.g. Facebook, Twitter, Pinterest, Instagram, and LinkedIn).
Strategize and consult with ASHA staff and members about how to leverage relevant social media tools and techniques into their programs and services.
Measure the effectiveness of ASHA’s social media efforts.
Monitor coverage of ASHA in external social media sites.
Provide first line review of customer service issues discovered on social media sites and triage the appropriate response with ASHA staff.
Facilitate an internal Social Media Liaison team that supports ASHA’s social media strategy.
Keep up-to-date on the latest trends and best practices in social media.
Create video and graphic content as needed.
Knowledge Typically Acquired Through
A. / B.S.
Relevant professional experience in social media and web editing and writing
Continuing education or coursework in online community and social media strategy
Scope and Depth of Technical Skills/Knowledge
2-3 years of professional experience in online community and/or social media management
5 years of related professional experience in communications
In-depth experience using social media for organizational communication and community engagement
Experience using a social media management tool (e.g., Sprout Social, HootSuite, etc.)
Experience with Windows operating system, Microsoft Office applications (Word, PowerPoint, Excel), and e-mail/calendaring software
Demonstrated excellence in web writing and editing
Basic video/photo editing and graphics creation
Scope and Depth of Non-Technical Skills/Knowledge
Ability to assumes a leadership role in facilitating social media strategy
Strong interpersonal skills
Ability to work independently and anticipate next steps
Ability to handle multiple tasks and deadlines simultaneously
Attention to detail
Excellent communication skills including the ability to convey complex ideas in clear and understandable prose and speech
Additional Salary Information: Salary Range (Non-Negotiable): $81,306 - $90,339 https://www.asha.org/careers/asha-jobs/benefits/
About American Speech-Language-Hearing Association
The American Speech-Language-Hearing Association is the professional, scientific, and credentialing association for 211,000 members and affiliates who are speech-language pathologists, audiologists, and speech, language, and hearing scientists in the United States and internationally.