Manager, Membership Marketing

Description:  

The Manager, Membership Marketing is responsible for advancing the Society of Critical Care Medicine's membership program and revenues by maintaining and growing membership. This individual will lead the development and implementation of a comprehensive strategy to build highly targeted marketing programs for accelerating member recruitment, retention, and engagement. This role leads and manages SCCM membership initiatives, analyzes and identifies trends to serve members better, and cultivates opportunities to broaden the membership base. The individual must have in-depth experience in membership, B2C marketing, and engagement strategies. 

Primary Responsibilities:

• Develops effective membership recruitment and retention strategy to increase membership and maximize revenues.
• Leads all membership related communications.
• Drives membership campaign efficiency with use of metrics and analytic tools.
• Provides strategic input and support to volunteer membership committee and staff membership team.
• Leads design and analysis of all aspects of member research and drives development of member benefits.
• Analyzes campaign data and implements new tactics or revises sales and/or marketing activities to achieve success.
• Develops and implements strategies pertaining to website and social media to create compelling experiences and develop loyal members and followers.
• Uses analytic tools to anticipate responses, identify best products and forecast results of marketing programs
• Works closely with staff across departments to improve member satisfaction, collect member data, and other activities to support marketing operations.
• Perform other duties, as assigned.