Vice President, Communications: The American Sportfishing Association (ASA) is seeking a Vice President of Communications to serve as the Association's lead on communications and marketing, reporting to the president. This role is responsible for developing and executing communications strategy to advance the Association's advocacy agenda, membership benefits, trade show and events, and industry initiatives consistent with the strategic plan. The Vice President manages direct reports responsible for website content and development, social media, PR and all forms of communication, as well as external vendors and consultants. This position is a unique opportunity to join a high performing nonprofit trade association in outdoor recreation.
Essential Duties and Responsibilities:
Serve as a member of the executive team and as a key strategic advisor to the Association president, Board of Directors, Association officers and staff.
Develop membership communications and initiatives aimed at building the sportfishing community, educating its participants and engaging its membership.
Manage external communications, promoting the Association, its trade show and events, as well as its advocacy and conservation efforts to an array of stakeholders.
Oversee the Association's digital communications, including several websites, social media accounts and video production.
Create and manage advertising campaigns to support the Association's trade show, as well as its advocacy campaigns in print, digital and new media.
Oversee content, production and distribution of all public affairs materials, including the Association's websites, membership communications, marketing materials, videos and official statements.
Oversee all Association written projects and publications, ensuring consistency and professionalism in all written materials, print advertisements and media messages.
Assist the president and staff in preparing public communications, including speeches to outside groups and at the trade show, annual business meeting, testimony before congress, board meetings and industry forums.
Develop marketing plans for annual meetings. Collaborate with the event production team and oversee meeting promotion, video production onsite and video and digital content for meetings.
Manage internal department staff and an external team, including consultants for strategic communications, digital and video production.
To be successful in this role, you will need:
Minimum 8-10 years professional experience in communications
Ability to manage internal staff, vendors and consultants
Excellent communication and presentation skills
Experience in generating positive media
Experience on media, trade association or related industry a plus
Maturity, discretion and professionalism while working independently and in a collaborative, fast-paced, high-volume environment
AMERICAN SPORTFISHING ASSOCIATION (ASA) - is the sportfishing industry's trade association committed to representing the interests of the sportfishing and boating industries as well as the entire sportfishing community. ASA gives the industry and anglers a unified voice when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. ASA also produces the world’s largest recreational fishing trade show, annually attracting more than 15,000 attendees.