Novi AMS is a fundamentally different approach to non-profit Association Management Software (AMS). Our engineering and customer experience teams work side-by-side with our customers to continue to develop the only AMS created by associations, for associations.
We are looking for a motivated, data-driven marketer to own our inbound marketing funnel. You will be responsible for attracting website traffic, converting those visitors into leads, and working with our sales team to nurture those leads into customers.
What Drives Us
At Novi, we are a diverse team of dedicated, inspired, energetic and FUN thought leaders who love to celebrate wins. More like a family, we function with a high level of transparency and trust and come together daily to innovate and create impact - We like to call it amplifying change.
Building community and fostering collaboration is one of our guiding principles. Our primary mission is to help associations by providing them with tools to amplify the change they make within their own industries and communities. We have a relentless drive to improve the lives and experiences of the customers we serve.
My favorite aspect of working at Novi would be the connections we make not only with each other, but with our customers. I love when someone tells me I’ve “made their day” because of our product. And that I get to hang out with my dog all day!” – Melisa Smith, Customer Experience Manage
Where We’re Going
Every day, our team rises with excitement and the mission to help our customers continue to solve problems. We’re marching towards our goal of serving over one million members, and we’re proving that with the right people and the right tools, we can continue to make an impact not just for associations, but for the world.
No Boundaries – Remote Work
Our company culture is important to our team members who want to work with the best talent in the world to support our vision, regardless of location. We can’t let geographic barriers prevent us from great things when we’re on a mission to make a positive impact on society!
General Position Description:
Marketing responsibilities such as:
Build a strong cadence of clear communication that keeps stakeholders informed and excited about our work to amplify the change associations create
Own and optimize our full-funnel marketing strategy, driving inbound lead generation and increasing conversion rates from entrance to customer acquisition
Document our customer’s success stories as case studies, digital ads, and website testimonials
Develop a deep understanding of the nonprofit association market, including buyer personas, key use cases, and user needs
Work directly with the Novi AMS CEO to develop product positioning & messaging
Craft engaging and high-quality marketing collateral using a number of mediums, including videos, keynotes, articles via channels like website copy, webinars, and sales decks
Build and manage a rich content calendar that attracts a qualified audience of association staff members to our digital properties and assists the sales team in showing the value our software can bring to a prospective customer’s organization
Build and optimize our marketing automation and lead nurturing processes through email, content, and social channels
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
Partner closely with sales, customer experience, and product development teams to ensure proper messaging, timing, and execution of campaigns across all channels
Experiment with new channels and continually improve campaigns. Monitor paid campaigns to ensure net revenue remains higher than campaign costs
Control budgets and allocate resources amongst projects
The perfect person for this position:
Strategic, creatively minded and results-oriented marketer with experience in brand storytelling, content, social media
Excellent copywriting and copyediting ability
Up to speed with digital marketing techniques and best practices
As much practitioner as strategist, someone with a knack for developing marketing strategy who doesn’t hesitate to dive into implementation.
Previous non-profit association or SaaS marketing experience would be a plus. If you have experience with both, we definitely want to hear from you!
A bachelor's degree - the field doesn't matter as much as your ability to explain your journey.
Authorized to work in the United States and available to work full-time from your remote/virtual office.
This position is NOT right for you if:
You’re more of a “behind the scenes” type of person
You would prefer that other people manage your schedule
You’d rather “organize” than “do”
You don’t get excited at solving technical puzzles
You get easily distracted when working from home
You thrive on the interaction that comes with a traditional in-person office setting
Telecommuting is allowed.
Additional Salary Information: Full benefits package available.
About Novi AMS
Novi AMS is the only association management software (AMS) built for associations, by associations. Our team comes together daily to innovate and create impact. We like to call it amplifying change.
We were born out of a collaboration between association executives and a software development team with extensive experience in the association space. The project has been laser focused on one goal since inception – to build association management software that amplifies the change that associations create within their communities.